You will write one major paper on a current topic that is relevant to the overall objectives/approach of our course.
Possible topics:
Analyse the business strategy of a company not covered by any of the group projects
Study the business strategies of a famous business person (eg. Warren Buffett, Richard Branson, Steve Jobs, Michael Dell, Bill Gates, Sheryl Sandberg, Indra Nooyi, etc.)
Analyse a business strategy that went very wrong
Analyse one that went very well
This assignment is designed to evaluate your ability to understand and apply our course content to a current trend.
Aim for 1200-1500 words.
