In this unit, you learned about the vaious aspects of marketing, including marketing research. One interesting aspect of collecting data from consumers is actually getting them to participate in the study. So, as part of this discussion, let’s talk about what that looks like from a consumer’s perspective.
Share your thoughts about marketing research from two perspectives: (a) as a consumer, which reseach method do you find welcoming (meaning that you would not mind participating in the study as a consumer)? Will the right incentive lure you into a study? (b) As a marketing professional, which research method would you prefer to utilize?
